Tag: transformation

Transformation: Genre Branding & Platform

It’s hard to make a change when you don’t have consistency. Or at least that’s what I told myself about my author brand and platform. And then came 2018 and its Word:

The truth is, I’ve been walking around rather apologetically since I started this professional author gig. Well, except for a few months around the time of this release:

“What do you write?” People would ask.
“All sorts of things.” And then my eyes would dart to the side. “Most of my published stuff is romance, but I have one YA Fantasy and a women’s fiction novel.”
I’m guilty. I was ashamed to admit that I wrote romance. Many of my author friends are angry and revolted as they read this.

Because romance writing isn’t anything to be embarrassed about. Is it what I “dreamed” of writing? Nope.
But it IS what I’ve been able to market to publishers, and where most of my readers come from.
This is the year I embrace that identity. With one caveat, of course.

My Brand: Before

I’m not even sure I had a brand before this. Check out the things I used for continuity across every social media platform.

 

 

 

 

 

 

 

If you saw those things, what would you guess I wrote?

What? It doesn’t scream any genre at you?

That would be because I wrote so many genres I feared embracing anything that might look distinctively romance or fantasy or nonfiction or Christian.
Is it any wonder I haven’t been able to build an audience? No one can figure out what it is I’m selling here.

My Brand: After

 
One thing I’ve heard over and over is: “As an author, YOU are your brand.”
But what does that really mean? What does that LOOK like in logos and colors and fonts?
I am a person who loves to read many genres and has too many ideas to contain in a single writing category. So do I brand multiple personalities? How?
This is what I learned from a quick quiz from Kaye Putnam and her Brand Personality Quiz:
1. I have elements of several personalities in my brand
2. The ones that appeal to me most are Hero and Magician
3. To settle on ONE or know how to properly combine these, I needed to discover what I want my ideal clients (readers) to FEEL
Light bulb moment.
I knew the answer to this. So I took some time considering it more deeply.
I want my readers to feel understood and hopeful and encouraged. I want them to be empowered to chase (and capture) their own dreams.
Yes, I want to offer them escape, but more than that I wanted them to see themselves between the pages and know they are not alone. Someone relates to how they’re feeling and what their lives are throwing at them right now.
Then I outlined all of that and shipped it off to a designer. Perry Elisabeth is a freelancer I met through a Facebook Group. I’d been admiring her cover designs for months and I’d succumbed to the magnetism of her WriteMind Planner.
And this is what she came up with.



There was a transformation here, right? I can build a platform with this distinctive symbol.
Based on that, what genre would you guess I wrote?

And if you say “romance” or “women’s fiction” I won’t cringe. Because in 2018 I’m going to publish three (or more) Christian romances with women’s fiction themes and motifs.
More on that later.
What do you think of the new look? What/how does it make you feel?

What Does it MEAN to Change?

It’s week three of the Year of Metamorphosis and I’m not seeing a butterfly moment yet. In fact, my caterpillar’s looking a little lost. Where’s my change?
What does it even MEAN to change?
The dictionary says change means to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone.
In that case, there are a few little changes.
Like the colors I use on my website. And a few nifty social media templates I can use to “create” a new brand.
But who wants a little change? If that’s all I was looking for, I certainly wouldn’t have chosen the gold nugget “metamorphosis” for my annual theme.
I probably wouldn’t have even settled for the twenty-dollar transformation. We all know what that word brings to my fantasy-inspired thinking.

Image from comicbook.com

The thing is change happens a little bit at a time. Like erosion. The water runs down the side of the mountain. A decade later, it causes a crack. A century later the face of the mountain looks totally different.

But we don’t want erosion. We want an explosion.

But do we really? You want someone setting dynamite off in your life?
Backpedaling now, are you? I know I am. I’ve had a few explosions and I’ll beg for erosion. Even if it tries my patience.

Define Little

Small. Tiny. Minute. Unnoticeable.
It’s like that first five pounds you struggle to take off when you’ve got twenty-five to lose. It takes weeks to convince your body to give it up. You’ve worked out. You’ve stopped eating everything that tastes good (if it tastes good, it’s either bad for you or fattening).


And no one notices.

Even the mirror doesn’t see it.
You start questioning the scale. Did I really lose any weight?
But then you pull on that pair of shorts you couldn’t squeeze into last summer. And they button. No, they aren’t loose or even comfortable, but they’re zipped up.
It might be small and unremarkable, but it’s a start.
Change that is slow and steady will likely be long-lasting.

Define Big

Huge. Gigantic. Enormous. Monumental. Noteworthy.
In the weight loss scenario above, will twenty pounds be a BIG loss? Sure. You’re only five pounds short of the goal. You’re 4/5 done.
It’s time to celebrate. But probably not with a slice of New York Cheesecake and chocolate sauce. Better to go shopping for a new outfit.
However, if you’ve got to lose one hundred pounds, the twenty pounds doesn’t seem so big any more.
But why not? It’s still a chunk of lard gone from your frame. Why not celebrate it?
Why do we have to weight the importance based on percent of change or distance from the finish line? Let’s celebrate every step in the right direction.
Celebration is a mindset. Accentuate the positive.


Transformation vs. Metamorphosis

Transformation: the semi truck into a giant, alien robot who will kick butt on the bad guys.
The semi truck is bad news in its own way. If we want to take out the speedster in the Porsche, the semi will do the job. So, a transformation keeps many things the same, but changes enough to make it noticeable.
But a metamorphosis, that’s something altogether more amazing. It’s hard to see the caterpillar when the butterfly bats those gorgeous wings in your face.
Sure, if you go to a molecular and cellular level, you’ll see they’re basically the same thing. But no one walks around with a microscope in their pocket.

Metamorphosis is a huge change, a life-altering transformation.

The caterpillar crawled but the butterfly soars. A life on the other side of metamorphic revision is more dissimilar than similar.


So, maybe I’m not shooting for a metamorphosis this year (except in the way I think…more on that later). Maybe all I want is to transform my brand so my audience can find me.
It will still be my fifty-year-old body once I get it firmed into a certain weight and fitness range. And it probably won’t look much different on the outside, but I hope it will FEEL more healthy and alive on the inside.
One step at a time, I’m making these changes. Because that’s the only way real change happens.
How would you define change? What are you hoping to change this year?

Another New Year: Another New Word

It’s January. Again. Another new year. And around here that means a new theme or focus word.
This year’s word blindsided me shortly after we returned from our Branson vacation. I kept seeing a form of this word and as I was working through the ramblings from National Novel Writing Month that became some of December’s blog posts, I was struck by it.
Transform. Transforming. Transformation.
But that sounded too much like Transformers (”more than meets the eye”) so I immediately put my wordy nerd brain into thesaurus mode.
What did I come up with?

Was 2017 Dauntless?

Maybe you forgot that I’d chosen to be dauntless in 2017.


Just choosing the word was like a double-dog-dare to the enemy of the soul.
No matter how much I tried, I could never find the mindset of fearlessness I needed to plow ahead.
Instead, troubles, trials, and transitions bombarded me until I sat down in a heap with my arms over my head.
Hardly the image of a dauntless author chasing the publishing contract she KNEW she would get in 2017.
All of that makes me leery of choosing something daunting again for this year.

Metamorphosis Defined

When I think of metamorphosis, I think of the change of a furry caterpillar to a beautiful butterfly. That’s probably why you’ll see so many butterflies in the next few months as I’m inundating myself with this word.
But, aside from the biological definition, what is a metamorphosis? Dictionary.com says it’s “a complete change of form, structure, or substance, as transformation by magic; any complete change in appearance, character, circumstances, etc.”
So what does that mean for me? Am I changing from human into something else? I don’t think so. And the only magic that will be used is the grace of God.
I’m hoping the make changes in a few areas of my life, though. The biggest one is right here in my writing world.
Maybe you’ve already noticed the difference in my website. I hope you like the changes, but they aren’t done. I’m working on making it “look” and “feel” more like me.
The other thing is that this year I will focus my writing—almost exclusively—on Christian markets. This is a huge change for me, and it makes me more than a tad nervous.
The biggest motivator of this change is the Kindle Worlds contracts. I have a minimum of three more novellas for the First Street Church in the works for 2018.
I’m still going to do at least two projects with my independent publisher—romances. They know I’m changing my focus, and they’re supportive of my decisions. It’s one of the things that I like the best about them.

How it will look in my Life

My metamorphosis isn’t going to take me from a size six to a size zero. Or in the other direction to a size sixteen.
I’m planning on being disciplined in my exercise and eating until I reach the optimal weight for my height and age, but it’s hardly going to look like a transformation.
No butterfly wings for this fluffy girl.
Since my focus in writing is becoming more spiritual, the area I expect to morph into something mega is in my spirit. I’ve got a planner that helps me align my thinking along these lines.
The two nonfiction projects I’m planning for this year are both Bible-based. It’s time I powered through the grief handbook once and for all. So that’s a priority for this year.
And I didn’t write a new study book in 2017. That’s the other project I’m requiring of myself. I’ve got tons of ideas (of course) but I need to narrow them into a single topic that can be dissected over ten to twelve lessons.
Your ideas are welcome, as always.
Do you choose a theme or word of the year? What was your 2017 word? What will you focus on this year.