Tag: hybrid publishing

Ten Things to Know about Being an Author – Part Two

People want to know what it’s like to be an author. What it takes. How do I stay on track. It’s neither science nor magic, but it does take work.

On Monday, I listed five things to know about being an author. In case you missed that post (or you don’t remember), I’ll recap them.

  1. Traditional publishing is the slow track to being published
  2. Publishing with a small press is the fast track to getting work in front of readers
  3. Traditional publishing success is ninety percent about who you know
  4. Small press publishing is fifty percent finding the right publisher and fifty percent telling a good story
  5. Indie publishing requires both entrepreneurial finesse and cash reserves

To discover the ins-and-outs on each of those, read the full post here. Then come back to find out the next five things to know about this author gig.

Success as an indie author is ninety-nine percent connecting with the right audience.

I still haven’t found my tribe. But success can be measured by markers other than copies sold, numbers of social media followers and earnings.

Define success. Make this part of the business plan mentioned above.

Find promotions you can join that help you build your email list. Yes, you need one. Even if you don’t want to mail a regular newsletter, you need a way to let your readers know that a new book is coming, to ask for reviews and to sell copies. (This goes for traditional or indie published authors.)

The project that had me pulling my hair out was one I tackled for the sole reason of having a stand alone romance novel in print. This is the “entrance fee” for dozens of promotions I’ve seen. I couldn’t join them because I didn’t have a print book.

Building my tribe is also why I decided to write in the First Street Church Kindle World. The owner of that world is a marketing powerhouse. She leveraged her thousands of followers for us, and that’s worth signing over full rights to KDP for a few stories.

Some markets take longer to break into.

Young adult fantasy and any form of young adult literature is one such “competitive”market.

This is why I haven’t written any young adult fantasy in two years. I want to. I’m considering polishing up one of my manuscripts and submitting it to a small publisher I’ve been following for several months.

But I have to decide if that’s in the best interest of my business. If I love telling the stories I’m writing and they are connecting with readers, why shouldn’t I keep writing them?

To succeed, you need to partner with one or more influencer.

This is where I will praise Melissa Storm. She has a huge reader group that she mails to on a weekly basis. Other authors pay her to be promoted to her group.

I’m getting access to these groups just because I’m writing in her Kindle World. Since my first novella was published there in November 2017, my email list has grown from 39 to 185. Every subsequent title I publish in that world nets me more followers.

And many of these readers are connecting with me so they can review the books. Book reviews are the foundation for online sales.

The author gig requires business and marketing (sense)abilities.

Marketing. The thought makes my skin crawl. My introverted self retreats like a turtle in its shell.

Traditional publishers expect you to market your book by posting on social media, making appearances and having an email list.

You’re nothing but an amoeba in the sea as an indie author. There are plenty of readers. You don’t have to compete for them, but you do need to connect with them.

Ads on Amazon, Goodreads and in reader newsletters give you exposure to readers. Some of them want to chat with you online, and that’s what Facebook is for (as advertising here nets sketchy results compared to ads on sites where readers already visit and are looking for book recommendations).

Hire a marketing firm if you have the budget. I’ve bought several nonfiction books that outline the best practices and with each new book, I try to add another level of marketing.

It’s not my strength. I don’t even like it. But I can do a little and if I invest in the right areas, I’ll get a decent return on my investment,

It will take more than four years to “succeed” in either traditional, indie or hybrid publishing.

I haven’t arrived. I’m not a success, not even by my own flimsy definition.

July is the four-year mark of my author career. I still don’t have my first 1000 followers (what pros say you need to have a successful book launch).

I do have an impressive list of published titles. Check out my Amazon page to see them all.

Most of them don’t have enough reviews so I can join advertisers with huge lists, where indie authors find big sales and garner new followers.

I’m not giving up the dream. I have a plan and I’m working it. I’m learning to network more and refine my brand so it’s identifiable to the readers who are looking for me.

This list could continue. Each of these “lessons”could turn into a blog post. And there are dozens more things to know if you intend to be an author.

Four years ago, I claimed the title of professional writer, but didn’t see myself as an author. After all, an author needs to have a published book. An indie title that sold fewer than 200 copies didn’t count.

But it did count. All it takes to be an author is published work and the guts to own the title.

Author friends, what would you add to this base of knowledge? Reader friends, how do you prefer to connect with the work of an author whose stories you enjoy?

Ten Things to Know about Being an Author – Part One

Since shortly after I was old enough to read and imagine my own stories, I wanted to be an author. My first story was penned in a spiral notebook when I was in third grade. The past four years that I’ve been living the dream doing this author thing have been amazing.

And instructive. And painful at times. Filled with discouragement and despair at other times. Even wrought with excitement to the point I soared above the clouds.

The higher you go, the further you have to fall.

And falling from such heights hurts. It might even kill you(r dream).

Traditional publishing is the slow track to being published.

By slow I mean, it takes years if you pursue one of the large publishing houses (which means you have to find an agent first). After you spend months writing, revising, editing and polishing your manuscript, the journey of ten thousand miles begins.

It starts with research. Which agents are looking for your style and genre? Which publishers would contract it?

Then the rounds of submission begin. Most of this is done electronically. This speeds the process of notification to three months instead of six to twelve. Many agencies won’t respond unless they’re requesting pages.

Talk about disheartening. It feels like tossing my life’s work into a black hole.

I wanted this for myself. I needed the validation. I wanted a publishing professional to confirm that my work was of a quality to be read and circulated.

Publishing with a small press is the fast track to getting work in front of readers.

Even though it was a small publisher who gave me my first fiction contract (and all my subsequent contracts until I began writing for Kindle Worlds), it didn’t feel like traditional publishing to me.

First of all, the submission hoops are simpler to understand and jump through. The turnaround time for notifying you of acceptance is shorter.

I started with short stories in answer to specific submission calls. This is the only way I’ve managed to publish in my dream genre (young adult fantasy).

The contracts are long but straightforward, and most of the small houses don’t offer advances. They split the royalties half and half, though, which I understand is a substantial raise over big houses.

You still get the benefit of several editing passes (story development, line edits and proofing) and a professional cover. On my stand alone titles, I’ve been consulted about the title and my thoughts and opinions were considered and employed.

Traditional publishing success is ninety percent about who you know.

Slush pile. I’m not sure the few manuscripts I’ve sent, although requested, actually met up with the agent or editor. Getting a query past this point is something I’ve only managed with small houses.

Could be my queries are weak. Or the agent wasn’t looking for the kind of story I was telling.

All I know is that hearing nothing is more depressing than a rejection. It’s like all your effort is meaningless to the agent or editor. Sure, they have a ton of work, but does it really take so long to send a four line email saying you aren’t interested?

If you can get an author to recommend you, I understand the odds increase exponentially in favor of a contract.

Small press publishing is fifty percent finding the right publisher and fifty percent telling a good story.

It will still take effort to locate the right press for your story. More small houses appear every month. Many of them will disappear within a year or two. I don’t send anything to a publisher that’s been around for less than a year. And I always check out their current and past titles.

I’ve started reading some stories from a small press that weren’t all that great. Then I see that the author is also the editor-in-chief. This looks like a new form of vanity publishing to me.

They started up the press so they could publish their own books.

I’ve also read a few fantastic stories that come from the same situation. The difference? I didn’t take a poll, but I think it involves professional editing and more skilled writing.

I don’t want a bad story to be published. This is what kept me from subbing manuscripts for years. I wasn’t good enough. Even reading the first fiction short that Roane accepted makes me cringe a little.

Indie publishing requires both entrepreneurial finesse and cash reserves.

Independent publishing makes you the boss of it all. You’re the captain of the publishing ship.

If you want, you can churn out a story and upload it to Amazon with a thrown-together cover. Maybe you’ll sell a few copies.

But if you want to be a professional author, act like one. Make a business plan. Plan a production schedule. Give yourself deadlines and then meet them.

To succeed, you need to learn the business. Locate professional editors and hire them. Listen to their comments and improve your stories.

If you don’t know design, hire a cover designer. You can hire someone to format the interior of the book. You can even hire a publicity representative to plan your marketing campaign.

All of that costs money. Plan on investing anywhere from $500 to $1500 from your savings per book. Then do the math and find out how many copies you have to sell to break even and make a profit.

I still haven’t broke even on my indie novella Reflections from a Pondering Heart.

This is only FIVE things you need to know about being an author. I’m guessing 900 words is more than long enough for most of my blog readers.

Come back on Thursday to learn the other five things.

Which of these seems most obvious? Most important? Most discouraging?